Teenage girls in Japan decide mobile phones are very handy
Article Abstract:
The increasing popularity of mobile phones among Japanese teenagers, especially among adolescent girls, is attributed to its low cost and handiness. Japan's three Personal Handyphone System service providers reported 5.2 million subscribers in 1996. Most or 70% of NTT Personal's subscribers are teenagers. The company's female clients increased 10-fold from April to December 1996. DDI Tokyo Pocket Telephone reports that, at the end of 1996, one out of four customers is female.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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Bangkok's mobile callers find networks are key
Article Abstract:
Thailand's mobile phone owners often complain that these devices do not work properly. They say that calls get cut off and that the phones seldom work inside a building or a car. The devices themselves are not to blame for such problems, but the networks that they are on. The effectiveness of a mobile service is affected by the number of base stations that a network has and by the number of subscribers that are competing for these stations.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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Personal-handyphone business weighs on DoCoMo; IPO money will help pay for $3.5 billion buyout of NTT's unprofitable technology
Article Abstract:
NTT Mobile Communications Network Inc. (NTT DoCoMo) launched an initial public offering that closed at 4.65 million yen, 19% higher than its first offer of 3.90 million yen. However, investors will be owning the unprofitable personal handyphone system (PHS) unit of NTT DoCoMo, NTT Personal Communications Network Group. The unit failed because the PHS had limited technology benefits and small area coverage.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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