The Benelux market for textile washing products: company profiles: Sara Lee/DE NV

Article Abstract:

Sara Lee/Douwe Egberts, or Sara Lee/DE NV, is the holding firm of US-based consumer goods group Sara Lee operating in Europe. The firm is based in Utrecht, Netherlands, and has interests in food, beverages, household goods and personal care. The firm is the fourth leading company in the textile washing products market in Benelux, a region consists of Belgium, the Netherlands and Luxembourg, with a sizeable market value share of 6%.

Comment:

Is the Netherlands-based holding firm of US-based consumer goods group Sara Lee operating in Europe, company profile

Publisher: Euromonitor Publications Ltd.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
Netherlands, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Consumer goods industry, Sara Lee DE N.V.

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The Benelux market for textile washing products: company profiles: Procter & Gamble Benelux SA

Article Abstract:

Procter & Gamble Benelux SA is the holding firm of US-based consumer goods multinational Procter & Gamble operating in Benelux, a region consists of Belgium, the Netherlands and Luxembourg. Procter & Gamble Benelux dominates the textile washing products market in Benelux, cornering no less than 35% of value sales in 1997. The firm has reported net profits of $3,046 million in 1996, with a net margin of 8.6%.

Comment:

Is the holding firm of US-based consumer goods multinational Procter & Gamble operating in Benelux, company profile

Publisher: Euromonitor Publications Ltd.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
Europe, Soap and Other Detergent Manufacturing, Soaps & Detergents, Cleaning agents industry, Procter and Gamble Benelux SA

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