Boycotting boomers
Article Abstract:
A survey on boycotting behavior of consumers due to bad behavior of companies, based on customer services of the companies, is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Surveys, Customer service, Consumers, Boycotts, Support services
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Who are the influences?
Article Abstract:
This report examines the role played by influencers in brand promotion by focusing on their characteristics.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing, Methods, Evaluation, Economic aspects, Social influence
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Comment about this article or add new information about this topic:
Subjects list: Canada
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