The French market for tobacco: company profiles: Seita

Article Abstract:

Societe Nationale d'Exploitation Industrielle des Tabas et Allumettes (Seita) is the sole maker and wholesaler of cigarettes, cigars and smoking tobacco in France. Seita commands a 40.7% share in the French cigarettes sector. Seita dominates the in both the RYO and cigar sectors with shares of 50.5% and 39.6%, respectively. In the dark cigarette subsector, Seita's Gauloises and Gitanes brands contral a 26.3% share. Its Gauloise Brunes dark cigarette has been strongly affected by the ailing dark cigarette sector, with its share declining to 19% in 1996.

Comment:

Co is sole maker and wholesaler of cigarettes, cigars and smoking tobacco in France

Strategy & planning

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The French market for tobacco: market shares: smoking tobacco: manufacturers.'

Article Abstract:

The smoking tobacco sector of the French tobacco market is dominated by Seita, which commands a volume share of 50.5% in 1996. Seita, which manufactures six of the sector's top eight brands, suffered a volume share loss of 4.2 percentage points in 1996 due to increased competition from other manufacturers capitalizing on growing popularity of smoking tobacco as a cheaper alternative to cigarettes. Seita faces strong competition despite the introduction of its Caporal Blond, Caporal Blond Light, and Amsterdamer Extra Mild blends.

Comment:

Co dominates smoking tobacco sector with volume share of 50.5% in 1996

Other Tobacco Product Manufacturing, Smoking Tobacco

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The French market for tobacco: market shares: tobacco: manufacturers':

Article Abstract:

The French tobacco market was dominated by locally based Seita, which held a 41.2% share by value in 1996. Seita has a healthy presence in the tobacco market, maintaining a wide range of tobacco products in all market sectors. The company's market share decreased 1.9 percentage points in 1996 due to the increased appeal of American-style brands. Seita has suffered a loss of share to competitors, particularly in its traditional core subsector of dark cigarettes due to the increased proliferation of American-style brands.

Comment:

Co dominated the French tobacco market, holding a 41.2% share by value in 1996

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