The German market for textile washing products:market sectors: others: value trends

Article Abstract:

Water softeners were the foremost component of the laundry aid sector in the German market for textile washing products, as they registered value sales of DM233.3 million in 1997, for a 46.4% market share. Stain treatments and salts followed with value sales of DM158.1 million in 1997, down from DM174.2 million in 1993. The other subsector, starches and ironing aids, posted DM111.3 million in value sales in 1997, down from DM126.3 million in 1993.

Comment:

Germany: Water softeners led laundry aid sector in textile washing products mkt, w/ 46.4% of value sales in 1997, at DM233.3 mil

Jewelry (except Costume) Manufacturing, Retail sales, Watch Bracelets

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The German market for textile washing products: market shares: softeners: brand

Article Abstract:

Lenor from Procter & Gamble led all fabric softener brands in the German market, with 38.9% of value sales in 1997, down from 40.9% in 1996. Colgate-Palmolive owns the second most popular brand, Softlan, which accounted for 18.9% of value sales in 1997, up from 18.3% in 1996. The Kuschelweich brand from Lever was the third biggest seller in this sector, with 15.8% of value sales in 1997, up from 14.9% in 1996.

Comment:

Kuschelweich fabric softener is 3rd best-selling brand in German market, with 15.8% of value sales in 1997 up from 14.9% in 1996

Market share, Polish and Other Sanitation Good Manufacturing, Company Data, Fabric Softeners & Rinses, Procter & Gamble Co., Colgate-Palmolive Co., Fabric softeners, Lenor, Kuschelweich, Lever S.A. (France), Softlan

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