The Spanish market for fast food: key trends
Article Abstract:
The fast food industry in Spain has grown through outlet expansions by 121.3% from 1993 to 1997. The five-year review period showed several trends including a level of consolidation especially in the pizza sector, saturation in major locations, and the exploration for other locations such as motorway service stations and football grounds. The fast food market has been dominated by burger chains with a share of 41.2% in 1997 but the desserts sector showed the largest growth during the review period in both value terms, 522.6%, and number of stores, 450%.
Comment:
Spain: Fast food ind has grown through outlet expansions by 121.3% from 1993 to 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Spanish market for fast food: market sectors: burgers: volume terms
Article Abstract:
The hamburgers sector of the fast food market in Spain is the largest sector with 295 outlets in 1997 accounting to 78.2% of the whole burgers sector. McDonald's and Burger King dominated the the subsector, which reported a stable year-on-year growth in number of outlets ranging 16% to 20% from 1993 to 1997. The chicken burger subsector, however, is controlled by the American KFC chains that grew by 100% during the review period. The chicken subsector only secured a share of 21.8% in 1997 despite overall growth in volume.
Comment:
Spain: Hamburgers sector of fast food mkt is largest sector with 295 outlets in 1997 accounting to 78.2% of the whole sector
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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