The click fraud question
Article Abstract:
Click Forensics president and chief executive officer Tom Cuthbert warns advertisers of the rising cases of click fraud, or fake pay-per-click traffic. Google's Cost-Per Action or Pay-Per-Action (PPA) is considered as an effective solution to the click fraud crisis. The procedures involved in using PPA as a way to measure internet traffic are explained.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Measurement, Prevention, Internet/Web advertising, Internet advertising, Internet fraud, Internet traffic
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Culture club
Article Abstract:
The creative solutions for targeting customers offerd by Wurstlingroup are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Services information, Advertising, Services, Marketing industry
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Subjects list: Canada
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