The control of intra-channel opportunism through the use of inter-channel communication.
Article Abstract:
An investigation on whether firms employ inter-channel communication effectively as a method of controlling opportunistic behavior is presented. The results reveal that firms do consider social controls, specifically reputation information, important.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
Evaluation, Opportunity cost, Opportunity costs
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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Representing markets: the shaping of fashion trends by French and Italian fabric companies
Article Abstract:
The influence of popular French and Italian fashion brands on international fashion market is analyzed.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Sales & consumption, Management dynamics, APPAREL AND OTHER TEXTILE PRODUCTS, Management, Clothing industry, Brand name products, Brand names, Fashion, Company business management, Market size, Industry forecasts
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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A knowledge-enabled procedure for customer relationship management
Article Abstract:
A new model for knowledge based customer relationship management is presented.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
Models, Customer relationship management
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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Subjects list: United States, Forecasts and trends, Market trend/market analysis
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