Abstracts

Business, international

Search abstracts:

Ethics and international marketing: Research background and challenges

Article Abstract:

An overview of historical and current trends of ethics in international marketing in a global marketplace is presented. The need for the marketers to embrace the complex challenges of the international marketplace by rethinking their approach to marketing ethics is addressed.

United States, Marketing procedures, Management dynamics, Global Marketing, Venture Analysis, Analysis, Management, History, Business enterprises, Customer satisfaction, Ethics, Company business management, International marketing

---

The ethical advertising covenant: regulating ageism in UK advertising

Article Abstract:

Issues concerning advertising in the United Kingdom are discussed with emphasis on ageism. The UK has been slower than the USA to tackle the problem of age discrimination and ways to improve representations of age within advertising are explored.

United Kingdom, Research, Usage

---

The ethical advertising covenant: regulating ageism in UK advertising

Article Abstract:

A new study investigates the presence of ageism in the UK advertising industry and proposes that new regulations are needed to encourage age diversity within advertising.

Demographic aspects, Ethical aspects

Similar abstracts:

• Abstracts: Is industrial advertising still sexist; it's in the eye of the beholder. Cognitive moral development and Japanese procurement executives: implications for industrial marketers
• Abstracts: Shire Pharmaceuticals will buy Roberts, creating new force in specialty drugs. Canada regulators may hold up deal by Shire, BioChem
• Abstracts: Carlton posts loss as ad sales erode. RTL forecasts flat earnings amid weakness in advertising. Costs Curb TV on Demand
• Abstracts: Millennial economics. Pinault in a pickle. Who's to pay for Y2K?
• Abstracts: Standardisation versus cultural adaptation in food advertising: insights from a two-culture market. Should concumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.