The exploitation of market knowledge within relationship orientated small accountancy practices
Article Abstract:
A study on small United Kingdom accountancy practices, focusing on the critical influence of customer knowledge competence on a firm's market advantage over competition, is presented.
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2005
Management dynamics, Analysis, Management, Knowledge management, Company business management, Customer relations
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2005
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Strategic and functional orientation of small and medium sized enterprises in professional services: an analysis of public accountancy
Article Abstract:
The marketing practices of small and medium sized accounting firms in the western New York area are discussed.
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2000
New York, Industry Overview, Company marketing practices, Small and medium sized companies
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2000
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E-commerce and Small UK Accounting Firms: Influence of Marketing Style and Orientation
Article Abstract:
Online marketing within UK accounting services is discussed.
Publisher: Frank Cass & Company Ltd.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2001
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2001
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Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Accounting firms, Accounting services, Marketing
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