Abstracts » Business, international

The formula that drives Formula One

Article Abstract:

The European Commission argues that Formula One racing is not organized in a competitive way, and is concerned about broadcasting rights awarded to a firm owned by a vice-president of Formula One, Bernie Ecclestone. Some TV production firms and broadcasters oppose the way that Ecclestone is able to make money. Meanwhile, major car firms world wide are attracted to Formula One racing and see it as a way of enhancing their reputations in a mature market that is oversupplied.

Management, Automobile rallies, Formula One Co.

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Dell on wheels

Article Abstract:

Internet buyers will be able to purchase build-to-order cars if a scheme planned by manufacturers is successful.

Telegraph & other communications, Video Retailing Service, All Other Information Services, Economic aspects, Online shopping, Home shopping

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My other car's a Bentley

Article Abstract:

Volkswagen has acquired the Bentley brand in a move that raises questions about the company's marketing policies. Volkswagen has used the Skoda brand to enter eastern European markets, but demand has not been as high as expected in eastern Europe. Skoda could be used as a budget brand in western Europe, but Skoda vehicles appear to be budget Volkswagen vehicles, and this could affect Volkswagen sales. Skoda could draw on its engineering roots from before 1939, but this would mean giving more freedom to Skoda designers.

Volkswagen AG

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