Abstracts » Business, international

The future on wheels

Article Abstract:

260 Participants from 14 countries displayed their cars and motorcycles at the 37th Tokyo motor show, whose theme was eco-friendly cars. The features of various cars like Honda's Kiwani sedan, Mazda's Ibuki, Daihatsu's mini car and Toyota's PM and CS&S open-top sports car have been described.

Motor vehicles and car bodies, Product information, Automobiles, Automobile Manufacturing, Automobile industry, Trade shows

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Marketing: pipe dreams

Article Abstract:

Japan Tobacco, the nationEs largest cigarette company, launched thirteen new brands in multiple test-marketing strategy. The brands are a way to counter the loss of Marlboro brand, whose licensing agreement will not be renewed.

Product introduction, New Products/Services, Alliances, partnerships, Licensing/Sales Agreements, Cigarettes, Cigarette Manufacturing, Licensing agreements, Company licensing agreement, Tobacco industry, Company marketing practices, Japan Tobacco Inc.

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Pretty in pink: how to sell clothes to young Japanese girls?

Article Abstract:

The clothing market for preteen and teenage girls in Japan is discussed.

Targets & Markets, Children's and infants' wear stores, Children's & Infants' Wear Stores, Children's and Infants' Clothing Stores, Industry Overview, Cover Story, Teenage girls, Children's clothing industry, Children as consumers, Child consumers, Children's clothing stores, Target marketing

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