The great Canadian brand
Article Abstract:
Canada has got some strong brand names but not many. The great Canadian brands can be produced, if the ability to consistently deliver a desired and relevant quality is improved. Few other techniques to improve the brand values of products in global market are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Freeing the brand inside
Article Abstract:
Integrating internal and external marketing is critical to building brands. Employee-customer contact and internal branding are however, invariably neglected areas.Five valuable tips are presented for effective internal communication coordination.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Why the brand black list?
Article Abstract:
Causes behind the increase and decrease in consumer preferences on corporate brands in Canada are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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