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Business, international

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The intermediary service requirements of Canadian and American exporters

Article Abstract:

Canadian trade intermediaries outperform their American counterparts in meeting the needs of exporters. The types of service offered by the two trade service groups, whether transaction-creating or physical fulfillment, are analyzed and their performances measured. Canadian exporters require more of physical fulfillment services and their needs are more adequately serviced by their trade intermediaries than the Americans, who are more transaction-creating oriented.

WHOLESALE TRADE--DURABLE GOODS, Trading companies, North America

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Euromarketing: charting the map for globalization

Article Abstract:

The evolving trends in the marketing scene in Europe are discussed in the light of the EC's integration into a single market by 1993. A five-stage scenario for the emergence of the Euromarket is described. Future strategies that firms can pursue in the Euromarket after 1992 are also suggested. While more unified, standard marketing policies may be a sound practice, cultural diversity should also be considered by companies venturing into the Euromarket.

International aspects, Single European market, Euromarkets

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Research note: Culture-sensitive adaptation or global standardization--the duration-of-usage hypothesis

Article Abstract:

This article analyzes seven postulations about global marketing, and hypothesizes on duration-of-usage symptom.

World, Statistical Data Included, Models, Marketing industry

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