The "me" years
Article Abstract:
Some marketers target the 18-34 age range because they believe people in this range have distinct similarities, such as importance placed on relationshhips, technologym and media. This type of conusmers is more liberated in terms of spending and is more focused on their lifestyle compared to other groups. An explanation of why people from this group have similiar values is given.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Marketing procedures, Targets & Markets, Young adults, Target marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Music: rocking below the line
Article Abstract:
Speculations on the popularity of Canadian rock bands like Feist, Finger Eleven and others in 2007 are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Forecasts, trends, outlooks, Entertainers & entertainment groups, Forecasts and trends, Market trend/market analysis, Music industry, Economic forecasting, Rock groups, Industry forecasts
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada
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