The myth of global strategy
Article Abstract:
This viewpoint suggests that globalization is a myth and does not exist in terms of a world market with free trade.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
World, Free trade
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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The marketing strategies of French and German companies in the UK
Article Abstract:
This study examines the marketing strategies of 186 German and 113 French subsidiaries operating in the U.K.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
United Kingdom, Germany, France
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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International marketing serials: a retrospective
Article Abstract:
This study examines the content of selected international marketing serials, published from 1985 to 1998.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
PRINTING AND PUBLISHING, Printing & Publishing, Publishing industry
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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Subjects list: Research, United States, Marketing research, Market research
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