The original pitchman

Article Abstract:

Murray Westgate was the actor who played the gas station dealer in the Esso Imperial television advertisements, which ran during the Hockey Night in Canada (HNIC) ad breaks. Being closely associated with the part made it difficult or him to get other acting jobs, but Murray finds comfort in knowing that he has been a part of the HNIC experience for hockey fans.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Evaluation, Television advertising, Personalities, Westgate, Murray

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The people principle: cheques are admirable, but corporate philantrophy is best fueled by employee involvement

Article Abstract:

Corporations must involve their own staff in order to fully reap the benefits of being a good corporate citizen. Employee involvement feeds consumer's belief that a corporation's charitable contributions are genuine.

Methods, Analysis, Public participation, Corporate social responsibility, Workers, Philanthropy

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