The original pitchman
Article Abstract:
Murray Westgate was the actor who played the gas station dealer in the Esso Imperial television advertisements, which ran during the Hockey Night in Canada (HNIC) ad breaks. Being closely associated with the part made it difficult or him to get other acting jobs, but Murray finds comfort in knowing that he has been a part of the HNIC experience for hockey fans.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
The people principle: cheques are admirable, but corporate philantrophy is best fueled by employee involvement
Article Abstract:
Corporations must involve their own staff in order to fully reap the benefits of being a good corporate citizen. Employee involvement feeds consumer's belief that a corporation's charitable contributions are genuine.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: World steel prices gain steam, fueled by economic growth. Labor Unions seek cross-border links. Iron-Ore glut, price drop may lie ahead
- Abstracts: Some like it hot, buta. Putting best deals online. For the love of print
- Abstracts: MAN seeks talks with Scania as it ends hostile bid. MAN's bid for Scania is in the hands of VW board. MAN buys at least 5% of Scania
- Abstracts: Russia lifts Swedbank restrictions. Dutch labor shortage might crimp growth: cabinet could weigh a longer workweek; how to attract women
- Abstracts: The European low cost airline industry: the interplay of business strategy and human resources. Low cost airlines: business model and employment relations