The right Web mix of free and paid

Article Abstract:

The Daily Geaner, Times and Transcript, Saint John Times Globe and the Telegraph Journal are unique among Canadian newspapers in that they will allow surfers to see news stories only if they pay a fee.

Author: Kryhul, Angela
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Commodity & service prices, Media Planning/Goals

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All about people

Article Abstract:

The marketing strategies of The Sudbury Star, a news paper, are discussed. The strategies applied by this paper to attract local community readers are also presented.

Author: Gerlsbeck, Rob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Marketing, Company marketing practices

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CalWest delivers tape with papers

Article Abstract:

Winnepeg-based CalWest Global Communications is promoting Global TV's fall lineup by enclosing free videotapes to subscribers of its newspapers throughout Canada.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Cable Networks, Cable and other pay TV services, Cable TV Networks, Self Promotion, Cable networks (Television), CalWest Global Communications, Global TV

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Subjects list: Canada, Newspapers, Newspaper publishing
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