The soft sell
Article Abstract:
Hewlett-Packard's efforts to improve its brand recognition through a global new ad campaign for its personal computers are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Electronic computers, Canada, Computer industry, Microcomputer industry, Microcomputers, Hewlett-Packard Canada Ltd., Personal computers
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Orville who?
Article Abstract:
The effort of ConAgra Foods Inc. to revive its brand image by innovating advertising to attract consumers is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
FOOD AND KINDRED PRODUCTS, United States, Innovations, Food industry, CAG, ConAgra Foods Inc., Food and beverage production/distribution software
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Advertising
Similar abstracts:
- Abstracts: The next prime time. Video killed the banner ad. Crossing channels
- Abstracts: 'Truth,' well sold. Ford's new friend. Creative compensation
- Abstracts: Corporate communities. The product pushers. Friends and their phones
- Abstracts: Barbarians at the gates. Marketer, heal thyself. Beautiful losers
- Abstracts: Creative eye
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.