Abstracts » Business, international

The sweet taste of house brands

Article Abstract:

The three biggest grocery chains in Quebec, which include Provigo, Metro-Richelieu and IGA, have expressed confidence their expanded selection of private label products will prove more attractive to consumers. Provigo, the largest grocery chain in the province, has been putting dollars in advertisements that sell its house brands, which come under the Generation label. Provigo's Generation label now consists 250 products and is expected to reach 1,000 upon completion of the changes that Provigo is undertaking. Metro-Richelieu also has its own private label brand that carries 75 products ranging from frozen foods to chips.

Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores, Campaign Launched, Metro-Richelieu Inc., IGA Inc., Provigo Corp.

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Airlines offer access to 'road warriors'

Article Abstract:

Companies are resorting to promoting their products through airlines, particularly to business travelers, in their continuing search for new marketing media. Business travelers are being sought for their frequent trips and buying power. Partnerships among carriers and marketers are obvious inside Maple Leaf Lounges of Air Canada where Xerox Business Centres were launched in 1997. The airlines have also become the venue for IBM to offer Internet access and for UPS to provide courier services. Starbucks also struck a deal for airlines to offer a Second Cup of coffee for Air Canada passengers.

Scheduled Airlines, Scheduled Air Transportation, Marketing/Advertising Methods, Airlines

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The long and winding road

Article Abstract:

Corporate sponsors of the Trans Canada Trail have decided that exposure in the national cause would be a good way of advertising at the grass roots level. Thus, firms such as DaimlerChrysler AG, Canada Trust and Reseau des Sports have joined the advertising campaign of the multi-use trail, giving it much needed financing and credibility. For the companies' part, the projection of an image of a social responsibility balances the public's overall perception of their firms.

Nature Parks and Other Similar Institutions, National Trails, National parks

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