Abstracts » Business, international

Theodore bottled water targets tots

Article Abstract:

Sparkling Spring Water has partnered with Cochran Entertainment, the producers of 'Theodore Tugboat' children's television series, to produce 355-ml bottles of water featuring Theodore Tugboat on the labels. The move to produce bottles of Theodore was driven partially by an interest in a target market comprised of children aged 2-8 yrs old and partially because of hte awareness of Theodore and his alter ego, the life-size tugboat Theodore, Too, throughout Atlantic Canada.

Strategic alliances, Bottled Water, Bottled Water Manufacturing, Bottled and canned soft drinks, Motion picture & video production, Motion Picture and Video Production, TV Program Production, Targets & Markets, Bottled drinking water, Television production, Company Profile, Cochran Entainment Inc.

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Hearts versus eyeballs

Article Abstract:

The decision of Canadian Broadcasting Corp (CBC) to cut local news programming time by half have resulted in an outcry from the Canadian public. Moreover, advertisers would only have six minutes of advertising time instead of twelve. CBC's cuts would make it more expensive to advertise on local newscasts. There is also the possibility that local advertisers may pushed out of local newscasts in favor of national advertisers.

Services discontinued, Television broadcasting, Canadian Broadcasting Corp.

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Racing for eyeballs

Article Abstract:

An overview of Kangaroo Media's innovations is presented. The company, which aims to deliver personalized, broadcast-type content at live sports events, has introduced a handheld digital device which allows spectators to watch live tournament video, listen to on-course radio commentary, and retrieve scores. Kangaroo Media is also developing a system to run advertisements on the device.

Electronic computers, Television broadcasting stations, Services information, Usage, Innovations, Hand-held computers, Handheld data devices, Services, Hand-held data device

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