Think inside the box: if you want a celebrity endorsement without the hassle of bad behavior and trips to rehab, try looking six feet under
Article Abstract:
Elvis, Liberace, and Bob Marley prove that endorsements from dead celebrities with plenty of brand awareness could be very profitable. Using their popularity also assures marketers that these celebrities will not suffer from bad publicity that is typical of celebrity endorsers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Methods, Endorsements, Endorsement advertising, Dead, Dead persons
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Bonne route
Article Abstract:
The errors in the map forming part of the '2004 Summer Packages' brochure released by the Quebec City and Area Tourism and Convention Bureau (QCATCB) are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Quebec, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Management, Evaluation, Travel industry, Company business management, Tourism, Maps, Tourist, Tourist maps
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Similar abstracts:
- Abstracts: On the analytic representation of the Leximin ordering and its application to flexible constraint propagation
- Abstracts: Determining dominant wind directions. Incorporating inventory and routing costs in strategic location models. Lot streaming for quality control in two-stage batch production
- Abstracts: VA Stahl joins Vossloh in takeover of VAE AG. Revlon shares tumble 18% on Coty's rumoured retreat. Revlon elevates Kennedy to CEO as Stahl resigns
- Abstracts: Behind make or buy decisions in export strategy: a replication and extension of Trabold. A multiple constituency approach to IJV performance measurement
- Abstracts: A tale of two companies. Perceived organizational justice, trust, and OCB: a study of Chinese workers in joint ventures and state-owned enterprises
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.