Glory days
Article Abstract:
Canadian newspapers enjoyed a combined advertising and circulation revenue of C$3.031 billion in 1997, according to the Canadian Newspaper Association in Toronto, Canada. A total of C$2.03 billion, or more than three quarters of the 1997 amount was attributed to advertising. This represented a 17.5% increase over the 1996 total of $1.959 billion. The 1997 figures also reflected the dailies' domination of television as a revenue earner.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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National Post ups ad rates by 50%
Article Abstract:
The National Post is increasing its advertising rates by an average of 50% in 1999 as it ends its trial period that started on Oct 27, 1998. Ron Clark, senior VP of sales and marketing, remains confident that the increase will not be a significant issue to advertisers. The National Post also plans to launch post-launch research to illuminate ad agencies on the advantages of advertising in the newspaper.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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