Abstracts » Business, international

Threatened by rivals, German car makers race to erect museums

Article Abstract:

Luxury automobile manufacturers of Germany are famous for their rivalry and the latest trend is the building of car museums. DaimlerChrysler AG, BMW AG and Porsche AG are all planning to build car museums and Volkswagen AG already operates a theme park with a museum, restaurant and childrens center.

Germany, Museums and art galleries, Museums & Art Galleries, Museums, Industry Overview, Economic aspects, Marketing, Exhibitions, Company marketing practices

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Chrysler to take its cars to church: deal with Patti LaBelle offers tickets, test drives to Sunday worshipers

Article Abstract:

DaimlerChrysler AG is introducing a marketing campaign targeting African American consumers. The automobile manufacturer has partnered with singer Patti LaBelle, taking its cars to megachurches, and offering free concert tickets in exchange for test drives.

Contracts & orders received, Public affairs, Targets & Markets, Contracts & orders let, United States, Contracts, Contract agreement, Performances, Religious aspects, African American consumers, Daimler AG, Gospel singers, African American market, LaBelle, Patti

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VW revs up auto race to Russia: new factory signals push to catch up with Toyota in the burgeoning market

Article Abstract:

Volkswagen AG opens first factory in Russia and plans to increase its share of the Russian automotive market. Article discusses automotive manufacturers' production and marketing in emerging economies.

Foreign operations, Global Marketing, Russia, Volkswagen AG, Automobile factories, Automotive factories, International marketing

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