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Business, international

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Trying to become a genuinely different kind of bank

Article Abstract:

The Bank of Montreal (BMO) has adopted an aggressive marketing strategy in the 1990s. The strategy was adopted as the bank shifted from product- focused ad campaigns to develop a personality for the corporate brand. BMO started the decade with the big-budget "We're paying attention" campaign to reflect its new focus, and launched the "It is possible" line in the mid-90s. The bank created a stir when it launched the "Sign of the Times" campaign in the late 1990s to introduce its mbanx online service.

Author: Broek, Astrid Van Den
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Commercial Banks, Commercial Banking, Bank of Montreal

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Langan cooks up growth at McD's

Article Abstract:

McDonald's Restaurants of Canada Ltd has named Rem Langan as vice president and national director of marketing. Langan, who was promoted from director of national marketing and communications, said that the company will introduce new products that will broaden its menu and boost its customer base. The company is also planning to adopt customization and restaurant-within-a-store concept to boost its market share.

Author: Broek, Astrid Van Den
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Food Services and Drinking Places, Eating Places, Restaurants, McDonald's Restaurants of Canada Ltd.

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