Two to tango

Article Abstract:

The irregularities in the Sponsorship Program of an advertisement industry are investigated. It is stated that the image and reputation of the advertisement industry depends on the results of the inquiry as in the sponsorship scandal its members played along to put private interest and profit ahead of public interest.

Author: Rath, Dan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Company legal issue, Investigations, Political corruption, Scandals

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New rules please

Article Abstract:

The need to collectively push for open and transparent government ad agency selection process by advertisers in Canada is analyzed.

Author: Jeffery, Peter
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising

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Giant steps

Article Abstract:

Changes in Canadian government advertising contract regulations are discussed.

Author: Sutter, Stan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Editorial, Government publicity

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Subjects list: Laws, regulations and rules, Advertising agencies, Government regulation, Interpretation and construction, Canada, Advertising law
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