Under the influence

Article Abstract:

The marketing report analyses the manner in which young children being exposed to the channel YTV dictate and determine their lifestyle by observing products and brand commercials. The report also looks at the flip side of the influence of channel YTV, stating that children get more aware about their health through the related promotional campaigns and commercials advertised.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Advertising, Advertising Activity, Sales Promotion, Health aspects, Management, Evaluation, Sales promotions, Company business management, Corus Entertainment Inc. YTV

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Power player

Article Abstract:

Leafs TV has joined Canada's group of digital television channels. Leafs TV, which covers the Toronto Maple Leafs hockey team, started in 2001. However, its development was slowed down due to the lockout in the NHL from 2004-2005. In September 2007, Leafs TV and Raptors TV were added by Rogers Cable to its VIP digital cable package.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Digital television

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Second time around

Article Abstract:

The Sun Media renewed hostilities with the launch of '24 hours' newspaper, and create a niche among females 25 to 49. According to Paul Radford, director of sales and marketing, '24 hours' aimed at the 25-to-49 female demographic, as the audience is not being serviced in the marketplace.

Author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
China, Marketing procedures, Newspapers, Marketing, Newspaper publishing, Company marketing practices, Sun Media Investment Holdings Ltd.

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Subjects list: Canada, Cable television broadcasting industry, Services
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