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Une eau tr s pr cieuse

Article Abstract:

Chateldon sparkling water sold 363,000 bottles in 1997, less than 1% of the turnover from the Castel group's mineral water branch. Louis XIV drank this water, the first mineral water operated in France, and it is now on the menu of prestigious restaurants where it is priced at FFr 35 per bottle. The Castel group appears to favour elitist production and distribution. The bottling plant operates only every other month, and the company does not plan to expand the distribution of this product, which at present is available only in very select restaurants and at the Nicolas wine and spirits merchant, which also belongs to the Castel group.

Comment:

Has sold 363,000 sparkling water bottles in 1997

Sales & consumption, France, Article, Chateldon

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Coke hopes Dasani makes splash in U.S

Article Abstract:

Coca-Cola Co. said that it was planning to launch the Dasani still-water brand in North America during the first-half of 1999. The move represents Coca-Cola's entry into the bottled-water industry in the US. Dasani is the company's first domestic water brand. Coca-Cola said that it would sell Dasani in light-blue plastic bottles with 20 ounce, one liter, and 1.5 liter sizes. Sales of Dasani will probably begin in April 1999. The water will also be widely available on the market by late May 1999.

Comment:

To launch Dasani still-water brand in North America during the first-half of 1999

Product introduction, Bottled and canned soft drinks, North America, Coca-Cola Co. (Atlanta, Georgia), Abstract, KO, Bottled water industry

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Nestle adds to mineral water portfolio with Quezac launch

Article Abstract:

Nestle has launched Quezac sparkling water in order to boost its position in the French market for carbonated water. Ridley Scott has prepared a television ad, estimated to cost between $3.0 and 6.2 million, and the advertising campaign is to be handled by Ogilvy & Mather Paris. The product will be launched Europe-wide pending on its success in France. The French carbonated water market is currently dominated by Danone, with Badoix.

Nestle S.A., Mineral waters, Mineral water

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