User initiated product innovations

Article Abstract:

Reverse innovation is new product marketing by users - a process in which an industrial user, having invented a novel device and applied it on their own productive system, acts entrepreneurially to gain maximally from its diffusion as a product innovation. The article presents case studies of the use of quasi- and full vertical integration in pursuit of reverse innovation. (Reprinted by permission of the publisher.)

Technological innovations

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Criteria employed for go/no-go decisions when developing successful highly innovative products

Article Abstract:

The usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process are examined. The go/no-go criteria can be grouped into five dimensions namely strategic fit, technical feasibility, customer acceptance, market opportunity and financial performance.

Product Development, Market Research & Product Development, Decision-making, Decision making, Analysis, Time to market

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Survey of new product forecasting practices in industrial high technology and low technology businesses

Article Abstract:

Issues related to forecasting sales of high- and low-technology products are presented, focusing on the different methods used for both products. Topics include demonstrated preferences for internal, qualitative methods for high-technology and traditional quantitative market-research techniques for low-technology products.

United States, Statistical Data Included, Research, Case studies, High technology, Marketing research, Market research, Business forecasting

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