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Business, international

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Prices for TV ads return to Earth amid U.K. slump

Article Abstract:

The article discusses how the price of ad space on TV has decreased roughly 15% in the first six months of the year from a year earlier, according to media buyers, agencies that negotiate with networks, and newspapers on behalf of companies interested in advertising.

Author: Galloni, Alessandra
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
Industry Market Data, Prices and rates, Television broadcasting

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Blockbuster season for ads at movies

Article Abstract:

The article discusses how this season has been a blockbuster one for ads at movies shown across continental Europe. This is in contrast to other advertising media such as television, newspapers, and magazines.

Author: Galloni, Alessandra
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
Sales & consumption, MOTION PICTURES, Motion Picture and Video Industries, Geographic, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Finance, Motion picture industry, Movie industry, Advertising services, Motion picture trailers, Movie trailers

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Vietnam TV lightens up, attracts ads: spots mirror formats successful elsewhere; slots on 'Millionaire'

Article Abstract:

Vietnam Television's free-to-air channel VTV3 is seeing marked advertising growth after launching the game show "Who Wants to Be a Millionaire?" Ad revenues for the channel rose 29% in 2006 to reach $91 mil, up from $70.7 mil in 2005.

Author: Hookway, James, Nguyen Anh Thu
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Management dynamics, Advertising Activity, Vietnam, Management, Economic aspects, Television advertising, Company business management, Vietnam Television

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Subjects list: Europe, Television broadcasting industry, Advertising
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