Prices for TV ads return to Earth amid U.K. slump

Article Abstract:

The article discusses how the price of ad space on TV has decreased roughly 15% in the first six months of the year from a year earlier, according to media buyers, agencies that negotiate with networks, and newspapers on behalf of companies interested in advertising.

Industry Market Data, Prices and rates, Television broadcasting

---

Blockbuster season for ads at movies

Article Abstract:

The article discusses how this season has been a blockbuster one for ads at movies shown across continental Europe. This is in contrast to other advertising media such as television, newspapers, and magazines.

Sales & consumption, MOTION PICTURES, Motion Picture and Video Industries, Geographic, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Finance, Motion picture industry, Movie industry, Advertising services, Motion picture trailers, Movie trailers

---

Vietnam TV lightens up, attracts ads: spots mirror formats successful elsewhere; slots on 'Millionaire'

Article Abstract:

Vietnam Television's free-to-air channel VTV3 is seeing marked advertising growth after launching the game show "Who Wants to Be a Millionaire?" Ad revenues for the channel rose 29% in 2006 to reach $91 mil, up from $70.7 mil in 2005.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Management dynamics, Advertising Activity, Vietnam, Management, Economic aspects, Television advertising, Company business management, Vietnam Television

Similar abstracts:

• Abstracts: The impact of business objectives and the time horizon of performance evaluation on pricing behavior. Explaining competitive reaction effects
• Abstracts: InfoSpace's founder, his wife are ordered to pay $247 million. Hewlett-Packard will settle lawsuit with Pitney Bowes
• Abstracts: Daimler records a profit, but it sets a cautious tone: despite gains in the U.S., CEO sees broad challenges on the map for 2004
• Abstracts: Degussa to sell dental unit to Dentsply for 576 million euros. Schering will take a stake MorphoSys and fund research
• Abstracts: Region's travel sector struggles with whether to reduce rates. Red rice: Bhutan's staple is turning up in posh places

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.