Prices for TV ads return to Earth amid U.K. slump
Article Abstract:
The article discusses how the price of ad space on TV has decreased roughly 15% in the first six months of the year from a year earlier, according to media buyers, agencies that negotiate with networks, and newspapers on behalf of companies interested in advertising.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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Blockbuster season for ads at movies
Article Abstract:
The article discusses how this season has been a blockbuster one for ads at movies shown across continental Europe. This is in contrast to other advertising media such as television, newspapers, and magazines.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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Vietnam TV lightens up, attracts ads: spots mirror formats successful elsewhere; slots on 'Millionaire'
Article Abstract:
Vietnam Television's free-to-air channel VTV3 is seeing marked advertising growth after launching the game show "Who Wants to Be a Millionaire?" Ad revenues for the channel rose 29% in 2006 to reach $91 mil, up from $70.7 mil in 2005.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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