Abstracts » Business, international

Virgin Cola uncaps local strategy

Article Abstract:

Virgin Beverages has named Glennie Stamnes Strategy as its agency of record in its spring introduction of its soft drinks. Virgin Beverages is a member of the Virgin Group of Companies of the UK. The firm's flagship brand, Virgin Cola is already available in the US but the international marketing director of the Virgin Group has admitted that the introduction of their brand in the US was not successful. A local Canadian ad agency was chosen because of the need for a local adaptation in marketing their product.

Virgin Beverages

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Osing leads new Telus divisions

Article Abstract:

Burnaby, BC-based Telus has reorganized its business units and consolidated its advertising agencies under Exec VP, Enterprise Marketing and chief marketing officer Roy Osing's leadership. The overall consumer group, called Consumer Solutions, will be based in Edmonton to be managed by Dan Delaloye, VP international and carrier services. Other appointees include John Chang, Barry Bapptie, Joe Grech, Terry Tasciuk, George Cope, Mark Schnarr, Cynthia Lewis and Ian Mansfield.

Strategy & planning, Telus

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O&M wins big in BCT.Telus ad shuffle

Article Abstract:

BCT.Telus has awarded a large part of its advertising account to Calgary, Alberta-based Ogilvy and Mather Worldwide Inc after Cossette Communication-Marketing dropped the account in Feb 26, 1999 due to conflict of interest. Cossette is the agency of record for Bell Canada, which has become BCT.Telus main competitor due to the demise of the Stentor Group. Palmer Jarvis DDB is the other agency handling BCT.Telus' account.

Communications, Broadcasting and Telecommunications, Telecommunications industry, BCT.Telus

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