Viva Las Vegas?
Article Abstract:
This article begins with a brief history of the casino industry in Las Vegas, and progresses to a discussion of how Celine Dion has marketed herself and by extension helped Caesars Palace where she performs in Las Vegas.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Buckle up for a bumpy ride
Article Abstract:
The marketing campaign flaws and mishandled management coupled with other factors that are expected to lead to the possible collapse of Canadian airlines, Porter Airlines, are examined.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Weak signals
Article Abstract:
Poor marketing strategies adopted by American radio giants XM and Sirius to capitalize on Canadian radio market are evaluated.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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