Abstracts

Business, international

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Walking the talk on integration: what clients need to know about their agency's integrated marketing capabilities...or lack thereof

Article Abstract:

The two issues recognized includes that most agencies would not understand or admit to, but that marketers must understand if they ever hope to achieve true integrated marketing for their brands. The single largest and most critical issue that must be addressed to achieve true integrated marketing is the recognition that traditional agencies are not properly staffed to foster this type of thinking.

Evaluation, Market development

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Own alone

Article Abstract:

The sponsorship and event marketing has become a strategy of preference for the brand marketers to engage the consumers. Proprietary, affiliated and programming are the three concepts of ownable properties that will create a distinctive presence in the market and achieve objectives, goals, strategy and measures commitments.

United States, Analysis

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Idea-driven cultures

Article Abstract:

Issues in marketing such as inspiring creativity, leadership and management are discussed at the marketing leadership round table.

Canada, Conferences, meetings and seminars, Creative ability, Creativity

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