What is 'Green'?

Article Abstract:

Businesses are increasingly under pressure to become more 'green' in order to improve efficiency, competitiveness, client focus, and sustainability; avoid risk; and to meet environmental demands. The concept of what is 'green' is discussed, including the various approaches to the identification of 'green'. Four views of 'green' are given, including industry's view; environmental pressure groups' view; financial agents' view; and the international community's view.

Analysis, Corporations, Environmental policy, Environmental movement, Environmentalism

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Peer Pressure

Article Abstract:

Milk consumption has suffered from a decade long decline as the youth have a plethora of other options available to them, from water to juice to pop. Hence, Prairie milk marketers developed a strategy positioning and creative approach for milk, using fresh, realistic images that would reconnect with youth, on their terms, and drive positive consumption.

Management dynamics, Dairy Products, Youth, Health aspects, Management, Evaluation, Teenagers, Dairy industry, Dairy products industry, Company business management, Milk consumption

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