Chasing generation Y; retailers scramble to serve a glut of twentysomethings; cashmere, DJs, celebrity vibe
Article Abstract:
Clothing retailers are revising their marketing strategies in order to continue to attract Generation Y members, who are now in their twenties. The clothing needs of these young adults are changing as they enter the workforce, and retailers will also have to change in order to continue to attract them.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
Marketing procedures, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, Targets & Markets, APPAREL AND ACCESSORY STORES, Beliefs, opinions and attitudes, Clothing, Clothing stores, Echo boom generation, Target marketing
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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For Adidas, Reebok deal caps push to broaden urban appeal
Article Abstract:
Adidas U.S.A. Inc. is to acquire Reebok International Ltd. of the United States. The athletic shoes company is to pay $59 a share for Reebok International Inc., a 34 percent premium as of Tuesday's market close.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
Acquisitions & mergers, Commodity & service prices, Market share, Securities issued, listed, Security brokers and dealers, Footwear, except rubber, not elsewhere classified, Securities & Commodities Services, Securities, Commodity Contracts, and Other Financial Investments and Related Activities, Mergers, acquisitions and divestments, Prices and rates, Company acquisition/merger, Nike Inc., Securities industry, Securities, Athletic shoe industry, Reebok International Ltd., NKE, RBK, Company securities, Company market share, Adidas U.S.A. Inc., Company pricing policy
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
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Subjects list: United States
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