Withdrawing Gracefully after 30 Years of Building
Article Abstract:
Alan Lau is planning to retire and sell off each company to his executives. Lau has spent nearly thirty years building an industrial empire called Millie's Group. A history of how Lau got started is detailed. Lau has joint ventures with China Marketing. Strategy used by Lau includes discount ideas. The divestment procedure will cause success for some of the companies, but failure for others.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1983
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Downsized Mercedes Disturbs the Peace at Daimler-Benz
Article Abstract:
Daimler-Benz, a German automaker, has begun producing a small sized Mercedes Benz. The introduction of this auto has been received by consumers with great interest. Daimler-Benz attributes its success to its management team. Daimler-Benz management strategy and marketing strategy are presented.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1983
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