Wooing cheaters
Article Abstract:
The Toronto-based Ashley Madison Agency's online dating service for potential adulterers has proved to be a viable proposition for founder Darren Morgenstern. The site, which has 225,000 member signups, is expected to draw $3.5 million in revenue this year. Ashley Madison generally uses radio, television and newspapers to promote its services, and is now branching out to other media.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing procedures, Public affairs, Ethics, Marketing, Ethical aspects, Company marketing practices, Adultery, Dating services
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Creative eye
Article Abstract:
Spot television advertisements of Zeller Inc., Vancouver City Savings Credit Union, ABC Learning and United Way are evaluated.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Department Stores, Radio, TV, publisher representatives, Media Representatives, Credit Unions, TV Advertising, Spot, Australia, Evaluation, Child care services, Vancouver City Savings Credit Union, Zellers Inc., United Way, ABC Learning Centres, Spot television advertising
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Canada, Advertising
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