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Business, international

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Abstracts » Business, international

oIt is getting bettero: Despite the potential for a few more bumps in the road over the next 18 months, our panel of leading executive recruiters are quite bullish on the long-term prospects for employment in the marketing and ad industries

Article Abstract:

The state of the job economy for the marketing and advertising field is improving and shall probably continue to do so over the coming months, is the general opinion of leading executive recruiters. Employees should monitor their work and market themselves to get the best results. Companies are coming up with innovative ways to keep on motivating employees in a tight economy.

Author: Sutter, Stan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Labor force information, Employment, Panel Discussion

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Procurement extremism

Article Abstract:

This report discusses the problems faced by advertising agencies due to the proliferation of cost consultants, who determine agency selection and payment process.

Author: Sutter, Stan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Contracts & orders received, Advertising agencies, Agencies, Contracts & orders let, Forecasts and trends, Influence, Contracts, Market trend/market analysis, Contract agreement, Business consultants, Management consultants

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Canadian leadership

Article Abstract:

The occurrence of major market moves in the marketing industry in October 2005, like company mergers and agency shifts, is discussed.

Author: Sutter, Stan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Acquisitions & mergers, Organizational history, Mergers, acquisitions and divestments, Company acquisition/merger, Company restructuring/company reorganization, Reorganization and restructuring, Company organization, 2005 AD

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Subjects list: Canada, Marketing industry, Industry forecasts
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