HealthTex Returns to Ad Arena
Article Abstract:
HealthTex, division of VF Corp., invited advertising agencies to compete for its $3 million account. The children's clothing company seeks to begin activity again after brief hiatus of no advertising. Martin Agency of Richmond, VA previously held the account and they are also making a pitch to keep it. Others invited to make a pitch for the account are Trone Advertising of Greensboro, NC; and Wiley & Associates of Westlake Village, CA.
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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Much More of Candie's
Article Abstract:
Candies's, footwear company out of New York, has chosen eight advertising shops to be in the running for its $25 million account. The company is stepping up its advertising spending with goal of reaching $1 billion in revenue within five years. The company is looking for a campaign to advertise its new line of frangrances and jeans.
Comment:
Has expanded its list of ad agencies for review
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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Penney Holds Latino Review
Article Abstract:
J.C. Penney is looking for agency to handle its $8 million Hispanic ad account
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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