Image-Conscious Finns
Article Abstract:
Nokia added television advertising to its marketing procedures in Nov 1998. The company utilizes The Richards Group for its US television advertising, Peak/Biety for its Latin American television advertising and TBWA Chiat Day for its Canadian advertising. Nokia will spend $20-25 million on marketing during 1998.
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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THE WORLD ACCORDING TO HAL
Article Abstract:
The legendary creative director Hal Riney, chairman of Publicis & Hal Riney in San Francisco, has his own macabre take on just how cold and harsh the financial world can be.
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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Louie the Lizard Is Back for Bud
Article Abstract:
Anheuser-Busch has signed Goodby, Silverstein and Partners to create another Louie the lizard commercial for the Super Bowl.
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
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