Strategies Used by Small Business Entrepreneurs
Article Abstract:
This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix, a situational model in which the identification of levels of innovation and risk lead to prescriptions of appropriate strategies. Concurrently, this model was empirically tested and its validity supported. Of the strategies used, the five most common were: "work to create a competitive advantage," "maintain innovation," "lower the costs of developing and/or maintaining one's venture," "defend product/service as it is now," and "create a first mover advantage." In addition, there were no differences between the use of strategies by entrepreneurs in service and manufacturing industries.
Publication Name: Mid-American Journal of Business
Subject: Business, regional
ISSN: 0895-1772
Year: 2001
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Best Practice Customer Value and Satisfaction Cultures
Article Abstract:
To use customer value and satisfaction data effectively, the company culture must embrace, support, and encourage customer value and satisfaction initiatives. The purpose of this article is to discuss the nature of a customer value and satisfaction culture and to model how best practice companies transform their cultures. The research results make a contribution to the literature by revealing unique insights into the nature of a customer value and satisfaction culture and by offering practitioners a model of how to manage such a culture.
Publication Name: Mid-American Journal of Business
Subject: Business, regional
ISSN: 0895-1772
Year: 2001
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Facing the Future: Coping with Times of Change
Article Abstract:
The grocery wholesale and retail industries grew little, about 0.5% in the last 15 years, resulting in a recent increase in acquisitions and mergers. The industry is now planning to regain market share by fostering the concept of mealtime at home.
Publication Name: Mid-American Journal of Business
Subject: Business, regional
ISSN: 0895-1772
Year: 2001
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