A multimedia bid: CBOT marketing news service
Article Abstract:
The Chicago Board of Trade is launching its new over-the-counter derivative management service called the Hybrid Instrument Transaction Service. This system will provide users, who will generally be financial officers of companies, valuation services in terms of market risks of certain positions and collateral marketing. The Board of Trade is using multimedia technology to market the system. Its main tool is the electronic brochure contained in a computer diskette.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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A lot of talk, little action on IMC
Article Abstract:
A survey conducted jointly by the management of the Business Marketing newspaper and two research firms among 270 business marketers showed that the concept of integrated marketing communication was considered important but only a third of respondents were able to implement it. This situation was attributed to the perceived difficulty of planning out the system and adjusting the organizational structure in consonance with the concept.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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