A multiple-item scale for measuring customer loyalty development
Article Abstract:
The importance of mixed methods scale, which can be used to measure the customer loyalty development, are discussed along with their designing methods.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Product development, Measurement, Customer loyalty, Rating scales (Social science research), Rating scales
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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The service recovery paradox: justifiable theory or smoldering myth?
Article Abstract:
An experimental study on consumer perceptions during service failures with relation to customer service quality is presented.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Product quality, Usage, Quality management, New product failure, Experimental studies
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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Services purchased at brick and mortar versus online stores, and shopping motivation
Article Abstract:
The factors which motivate consumer towards different shopping modes like online shopping are discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Marketing procedures, Retail Trade, Nonstore Retailers, Retail industry, Online shopping, Motivation (Psychology), Customer relations
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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Comment about this article or add new information about this topic:
Subjects list: Analysis, Management, Customer service, Consumer behavior, Company business management, Support services, Consumer behaviour
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