A structural latent variable approach to modelling consumer perception: a case study of orange juice

Article Abstract:

A study of consumer perception of orange juice finds that perceptions vary with consumer age, race, and educational background, among other factors. Whites, college graduates, and high-income families have a less favorable opinion of orange juice than non-whites, non-college graduates, and low-income families. Advertising slogans help inform consumers' favorable perceptions. The study uses an unobservable quotient, consumer perception, with a structural latent variable approach.

Author: Jonq-Ying Lee, X.M. Gao, Anderson, Reynolds
Canned fruits and vegetables, Frozen fruits and vegetables, Case studies, Surveys, Juice industry, Florida. Department of Citrus

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


The big picture: Obesity, consumption, and food production

Article Abstract:

The relationship between obesity, levels of food intake and food production in the US is traced and the effect of attempts to reduce the percentage of its overweight citizens in order to improve public health on the country's agricultural production is examined. Results indicate that the Corn Belt and the Lake States are likely to experience the largest changes in agricultural producer net returns as the crop acreage could reduce by approximately 650,000 hectares.

Author: Johansson, Robert C., Mancino, Lisa, Cooper, Joseph
Health Care and Social Assistance, HEALTH SERVICES, Public Health Care, Administration of Public Health Programs, Health Programs-Total Govt, Administration of Human Resource Programs, Health Programs, Health aspects, Obesity, Public health, Control

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


A measurement of the quality of orange-juice consumption

Article Abstract:

Research measuring the quality of orange-juice products using Theil's index of quality of consumption is presented. Findings indicate that between 1988-1999 the quality index increased by approximately 50%, which was mainly caused by increased demand trends.

Author: Brown, Mark G., Jonq-Ying Lee
Research, Orange juice

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Consumption (Economics), United States
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.