Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

A study of the relationships between cognitive appraisals and consumption emotions

Article Abstract:

While emotions have been shown to be significant determinants of various consumer behaviors, the antecedents of these emotions have not received much attention in the marketing literature. The current research examines a cognitive model of emotion and uses an experiment to show that the appraisals of goal relevance, goal congruence, and coping potential are determinants of consumption emotions such as anger, sadness, and joy/satisfaction. These emotions are also shown to be determinants of postconsumption behaviors such as word-of-mouth intentions. (Reprinted by permission of the publisher.)

Author: Nyer, Prashanth U.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1997
Psychological aspects, Consumption (Economics)

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Bias and variability in purchase intention scales

Article Abstract:

There is relatively little known about bias and variability in the estimated purchase proportions and there is a lack of systematic empirical studies in the area. To address this issue, two meta-analyses of published work were used.

Author: Wright, Malcolm, MacRae, Murray
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
Australia, Science & research, Research, Measurement, Meta-analysis, Rating scales (Social science research), Rating scales, Report

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Intentions to use mobile services: antecedents and cross-service comparisons

Article Abstract:

Empirical results to examine the impact of consumer behavior to use mobile services are presented.

Author: Nysveen, Herbjorn, Pedersen, Per E., Thorbjornsen, Helge
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Norway, Cellular telephone services industry, Cellular telephone services, Wireless telecommunications service

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Consumer behavior, Analysis, Usage, Consumer behaviour
Similar abstracts:
  • Abstracts: The relationships between intangible organizational elements and organizational performance. The effect of within-industry diversification on firm performance: Synergy creation, multi-market contact, and market structuration
  • Abstracts: Global diversification and bidder gains: a comparison between cross-border and domestic acquisitions. Information-signalling and competitive effects of foreign acquisitions in the US
  • Abstracts: Tests for tax-clientele and tax-option effects in U.S. treasury bonds. The information frown in option prices
  • Abstracts: A little power to the shareholder: the battle for a majority vote to elect corporate directors heat up. Throwing more brains behind FX hedging
  • Abstracts: Strategic behavior and competition in dynamic industry: Greek processed meats. Perceptual dimensions that influence consumers' choices of milk type for beverage use
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2023 Advameg, Inc.