Meeting with a mission
Article Abstract:
Strategic planning aims to improve efficiency, expand market share and establish corporate goals. It is a risky process and must be undertaken with committment and input from all levels of the organisation. The process has three stages; analysis, plan development and communication of the plan. It should be reviewed regularly and regarded as a continuous exercise. The planning meeting should include all relevant senior staff, possibly with an external facilitator. A mission statement should be produced together with a clear action plan. All staff should be told about these and, if necessary, encouraged to accept them.
Publication Name: CA Magazine
Subject: Business
ISSN: 0317-6878
Year: 1993
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Proactive vs. reactive approaches to investment in strategic information systems
Article Abstract:
Companies proactively investing in information technology are doing so to differentiate their products from other firms, introduce new products and support growth or form alliances with other entities. The decision to invest for competitive advantage by proactive companies came from three sources: innovative influence of executive management, climate of the organization and the level of involvement of information system managers in planning.
Publication Name: Accounting Forum
Subject: Business
ISSN: 0155-9982
Year: 1996
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