ABP's BIN slated for 3rd quarter launch

Article Abstract:

The American Business Press (ABP) is in charge of the launching of the Business Information Network (BIN), a tracking service that aims to tally ad pages and revenue for business-to-business titles. ABP is set to begin gathering numbers in Jul. 1996 in time for the publishing of the first report in the 3rd qtr. of 1996, which will contain tallied ad revenue and pages from particular advertisers by brand, division and parent company. The launch of the ad tracking service was previously hampered by membership and financial issues among trade magazine publishers.

Product introduction, Information services, Business information services, Tracking systems, Tracking systems (Navigation), American Business Press

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THE BEST OF THE BUSINESS PRESS

Article Abstract:

Business Marketing magazine announced the winners of its Best of the Business Press awards. The winners include Aviation Week & Space Technology, Computer Reseller News, Control Engineering, Farm Journal, Fortune, The Industry Standard, Oil & Gas Journal, and Telephony. The winners were chosen based on their importance to business to business marketers and media strategists.

Comment:

Business Marketing announces the winners of its Best of the Business Press

United States, Product standards, safety, & recalls, Periodical Publishers, Periodicals, Business to Business, Business & Trade Publications, Achievements and awards, Periodical publishing, Time Inc., MHP, Professional journals, Trade journals, The McGraw-Hill Companies Inc. (New York, New York), PennWell Publishing Co., Intertec Publishing Corp., CMP Media L.L.C., Cahners Business Information (Newton, Massachusetts), Farm Journal Corp., CMPX, Internet Industry Publishing

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