Getting a Square D-eal ;Manufacturer touts process for relationship management

Article Abstract:

Square D's relationship management process (RMP) is discussed with the example of how the company manages its DaimlerChrysler account as an illustration.

Author: CALLAHAN, SEAN
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 2000
Electric Distribution Equipment, Electric Power Equipment, Power, Distribution, and Specialty Transformer Manufacturing, Management, Electrical equipment and supplies industry, Electric equipment industry, DaimlerChrysler AG, Contracts, Electric equipment, Square D Co., DCX

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YOUR NEXT MARKETING TARGET? TRY EMPLOYEES

Article Abstract:

More companies are focusing on a new marketing technique called 'employee marketing' or 'workplace marketing'. This method focuses on persuading employees to support a company's mission or brand statement. Marketing internally assists external marketing efforts because it improves customer service. Some companies link bonus and incentive programs to customer satisfaction.

Author: CALLAHAN, SEAN
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Marketing procedures, Business Forms, Manifold Business Forms Printing, Manifold business forms, Human resource management, Standard Register Co., SR, Printing industry

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ADVANSTAR MAINTAINS TORRID ACQUISITION PACE: IPO COULD POSITION COMPANY FOR EVEN MORE GROWTH

Article Abstract:

Advanstar Communications continues to pursue an energetic program of acquisitions and joint ventures, having completed 24 since 1996. Moreover, Advanstar plans to make an IPO priced at approximately $14.50 a share, yielding about $101.5 million, of which $93.9 million would be used for paying down long-term debt.

Author: CALLAHAN, SEAN
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Company Planning/Goals, Periodical Publishers, Periodicals, Business & Professnl Periodicals, Planning, Periodical publishing, Professional journals, Advanstar Communications Inc.

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