AGENCIES SEE 37% GROWTH AMID B-TO-B REVOLUTION
Article Abstract:
Company executives continue to turn to advertising agencies for guiding their business-to-business marketing communications needs. There is increased competition from management consultant firms such as Ernst and Young but agencies feel that their expertise will fuel a 37% growth. Despite new technologies such as the Internet, print media also appears to still be the media of choice.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Advertising agencies, Print Media
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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DIGITAL DIRECT
Article Abstract:
Online business to business marketing and how it is transforming the industry.
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
Process, Physical Distribution, and Logistics Consulting Services, New Electronic Marketing, Management consulting services, Marketing Consulting Services, Marketing industry, Business consultants, Management consultants, Direct Marketing Association
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Marketing
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