Adlife in Minneapolis
Article Abstract:
The Minneapolis-St. Paul area is the fifteenth largest metropolitan market in America and headquarters for some 23 corporations with annual sales in excess of $1 billion. Until recently, advertisers have taken their business to New York agencies. This state of affairs began to change in 1981, when the firm of Fallon McElligot and Rice was formed. Fallon McElligot has developed a reputation for being one of America's most creative agencies (the firm won 13 Clios in 1986 alone), and has annual billings of $80 million. Although Fallon McElligot is perhaps the best known Minneapolis advertising agency, Campbell-Mithun is the largest, with $280 million per year in billings. Many other firms in the area are quickly establishing a reputation for creative excellence.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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O'Connor of Detroit (and New York and Los Angeles and Miami and Chicago and Pittsburgh and Atlanta and . . .) (Richard O'Connor, chief executive officer of Campbell-Ewald)
Article Abstract:
Richard O'Connor, a graduate of the University of Michigan and chief executive officer of Campbell-Ewald, has an account representative background, but he also believes in the importance of the creative in advertising. O'Connor believes that companies hire agencies to do one thing: create ads. The Detroit firm of Campbell-Ewald has successfully begun operating in New York City, and is targeting fast-food chains, beer producers, liquor marketers and tobacco companies as clients. O'Connor credits much of Campbell-Ewald's success to its clients, who believe that advertising is critical to the success of their businesses.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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Radio is a riot
Article Abstract:
Radio advertising increased 4.4 percent during the first eleven months of 1984, as spot commercials jumped 15 percent, according to the Radio Network Association. Unlike years ago, radio advertising is almost as popular as television advertising because it is cost-effective and because it is not as easy to identify with television audiences. Radio allows the advertiser to zero in and contact the sought-after audience. For any kind of product, radio advertising will capture the listener and keep his or her attention.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1985
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